Mind over Marketing

If the world is watching, why are the ads so bad?

Why the world's most valuable advertising inventory isn't living up to its potential.

Jul 8 • Steven

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March 2026

If your Apple ads are on fire, it might not be your doing.

A small change in the interface can go a long way.

Mar 13 • Steven

February 2026

Why Performance Marketing Is Like Lukaku

And why you only need one.

Feb 14 • Steven

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January 2026

How advertising media borrows its ideas from finance.

And why this doesn't benefit the "investor".

Jan 16 • Steven

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August 2025

Streakers of the world, unite!

Nothing beats a good habit.

Aug 3, 2025 • Steven

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July 2025

Heinz' Mayomix

Or what's wrong with globalized marketing

Jul 27, 2025 • Steven

Don't build your house on rented ground!

And here I am on substack 😵‍💫

Jul 21, 2025 • Steven

June 2025